Your Step-by-Step Launch Roadmap

Review tone, hook strength, and scene descriptions. Make any edits to scripts before voice generation begins.

Real voice = more trust for B2B, zero cost, requires recording setup. AI voice = consistent, scalable, $22/mo ElevenLabs Creator plan. Either works — just decide before Phase 3.

Log into the Google account you want to own this channel. Go to YouTube → Create channel. Claim @vivereweb handle immediately — handles go fast.

Vivere logo on navy background. Must be square. This image will also be used on Instagram and TikTok — design it once.

Safe zone for all devices: center 1546×423px. Use Vivere navy + teal palette. Include tagline: "Real people. Real sites. Powered by AI."

CRITICAL: Go to YouTube Studio → Settings → Channel → Advanced Settings → Audience. Set "Not made for kids." Doing this per-video instead is NOT enough for monetization eligibility.

"Real people building real sites — powered by AI. Vivere Web covers web development, digital marketing, and the honest take on AI tools for small businesses. New videos weekly. vivereweb.com"

YouTube Studio → Settings → Channel → Advanced Settings → Channel ID. Paste it into the youtube_channel_id field in Vivere/media-channels/channels.json.

Create as Business account (not Personal or Creator). Business unlocks analytics, scheduling via Blotato, and the swipe-up link in Stories once eligible.

Consistency across platforms builds instant recognition. Bio: "Custom web dev + AI tools for small biz. Western CO + beyond. 🔗 vivereweb.com"

Creator account gives access to TikTok Analytics and the Creator Marketplace. Match profile picture. Bio can mirror Instagram bio.

This is a Company Page (not your personal profile). Connect it to your personal LinkedIn. This is where $4,750+ web build clients make decisions — treat it seriously.

Local reach for Grand Junction / Colorado community groups. Match profile image. Link to vivereweb.com in About section.

In Blotato: New Account → OAuth authorize each platform (YouTube, Instagram, TikTok, LinkedIn, Facebook). Must be done one at a time with actual account login.

CRITICAL: In Blotato, each account has a numeric ID (not the handle). Find these in Blotato account settings. Paste into channels.json fields: blotato_youtube_id, blotato_instagram_id, blotato_tiktok_id, blotato_linkedin_id, blotato_facebook_id. Wrong ID = posting to wrong account silently.

From the explainer-engine folder: run pip install -r requirements.txt. Requires Python 3.11+ and ffmpeg installed. Verify with: python produce.py --help

Copy .env.example → .env. Fill in: ElevenLabs API key, fal.ai API key, Blotato API key, Cloudflare R2 keys, Google OAuth credentials. Never commit .env to git.

console.cloud.google.com → New Project → Enable "YouTube Data API v3" → Create OAuth 2.0 credentials → Download as client_secret.json → place in explainer-engine root.

Do NOT use demo text — use the real PE01 hook ("Your website passed Google's speed test. So why do people keep leaving?"). Test each voice on speakers AND earbuds. The earbuds test is what matters for mobile viewers.

Once the channel is live and has published videos, the voice ID NEVER changes. Listeners recognize the voice. Update brand.json: "voice_id": "[your chosen ID]" — replace the TBD placeholder.

Use the art_style_suffix from brand.json in your image prompts. Generate: YouTube banner background, profile graphic variant, and a "thumbnail template" frame for Shorts.

Use Stable Audio via fal.ai. Prompt: "confident and warm background music, professional, forward-moving energy, no lyrics, 60-90 seconds". Pick one that fits the Plain English series tone.

Beehiiv free tier: beehiiv.com. Create publication "Vivere Insights". Get your form embed URL / API endpoint. ConvertKit alternative: convertkit.com, also free to start.

In vivereweb.com/index.html, find the form action: "https://formspree.io/f/REPLACE_ME" — replace with your Beehiiv or ConvertKit form URL. Or ask the agent to do this once you have the URL.

After Phase 1 accounts are created, update the # placeholder hrefs in index.html with the real channel/page URLs. Or paste them here and ask the agent to do the code edit.

Staging: wrangler pages deploy . --project-name vivereweb --branch staging. Review at staging.vivereweb.pages.dev. Production: wrangler pages deploy . --project-name vivereweb --branch main --commit-dirty=true

If ElevenLabs: paste each beat of the script into ElevenLabs UI or use API. Output: voice.mp3. Place in queue/PE01/. If real voice: record, edit in Audacity or Descript, export as MP3.

Scene 1: Hook — dark background, teal text overlay. Scene 2: LCP/CLS/INP graphic cards. Scene 3: Mobile slow-loading screen. Scene 4: Side-by-side PageSpeed scores (42 vs 97). Each: 9:16, Flux Pro 1.1 via fal.ai (~$0.05 each).

Required files: captions.txt (one line per beat), config.py (scene-to-time mapping), voice.mp3, scene01.png through scene04.png, music.mp3.

Run: python produce.py PE01 --channel vivere-web. Output goes to review/PE01_[title].mp4. Do NOT move to UPLOAD_READY until Quality Audit Gate is passed.

Load review/PE01_*.mp4 on your phone. Check: captions inside safe zones (not cut by UI chrome). Word-wrap working. Text readable at arm's length. This is easy to miss and kills a Shorts video.

Does the first line immediately create a question in the viewer's mind? If you'd keep scrolling, the hook needs revision.

The hook question must be answered BEFORE you ask for anything. Bait-and-switch kills audience trust permanently.

Could you describe this video in one sentence? If it takes two sentences, it's trying to do too much.

Palette: navy + teal. Voice register: direct, plain-spoken, confident. No jargon without explanation. Would a client recognize this as Vivere content?

Listen on earbuds. No background noise, no clipping, no awkward pauses. Voice should feel unhurried but never slow.

Check the fact-check table in the PE01 script. Key claim: Google uses Core Web Vitals as a ranking signal (verified). PageSpeed score shown is from a real Vivere client site (verified).

Recommended: "The 3 Numbers That Decide If Your Site Ranks" — 50 chars. Verify it triggers curiosity AND includes "site" or "ranking" for search.

"Core Web Vitals explained in plain English — and why they decide whether your site shows up on page one or page four. Free audit: vivereweb.com/assessment"

#shorts #webdesign #smallbusiness — no more than 3-4 total. Over-tagging looks spammy and YouTube deprioritizes it.

NEVER upload from review/ or queue/. Only files in UPLOAD_READY/ are cleared for publishing. This is your safety gate.

Blotato → New Post → select YouTube, Instagram, TikTok using the numeric Blotato account IDs from channels.json. Upload the MP4 from UPLOAD_READY/.

Title, description, hashtags — copy from the Metadata section in PE01-core-web-vitals.md. Set pinned comment: "Free audit — no strings: vivereweb.com/assessment"

TikTok's algorithm favors overnight scheduling (UTC) for US audiences. YouTube and Instagram can publish simultaneously at your target time.

LinkedIn gets its own post, not a video cross-post. Take Beat 2 from PE01: "Most small business websites fail at least one Core Web Vital. When they do, Google quietly buries them." — expand to 3-4 paragraphs, post as text with optional video attachment.

Add a row to media-channels/vivere-web/upload-log.md immediately. Columns: date, PE01, title, platforms, scheduled time. Leave metrics columns blank — fill in at 48 hours.

Issue #1: "This week I posted our first video — here's the web concept it covers + one thing I think most small business owners get wrong about their site." Short, personal, direct. Include video link.

YouTube Studio → Analytics → PE01. Record: hook retention (0–3s %), average view duration, views, new subscribers. These numbers are your pipeline signal.

More than half the viewers stayed past the hook. The structure is sound. Produce HA01 next using the same pipeline. Increase to 3 videos/week cadence.

YouTube shows exactly where viewers left. If they leave at 0–3s: hook needs rewrite. If they leave at a specific beat: that section is too slow or confusing. Revise before HA01.

In YouTube Studio: Content → PE01 → Impressions → Subscriptions gained. This tells you if the CTA is converting. Under 0.5% of views = CTA needs work.

Three things to confirm: (1) OK to use business name + @topitoffgj handle in public video. (2) OK to show website screenshots before/after. (3) OK to paraphrase their result ("calls started coming in") — or get an exact quote to use with attribution.

Voice → 4 scene images (old site screenshot, new site scroll, PageSpeed 97 screenshot, quote card) → queue/BV01/ → render → quality audit → UPLOAD_READY. Tag @topitoffgj on Instagram post.

Schedule: Mon = Plain English, Wed = Human+AI or New Rules, Fri = Built by Vivere or Meet the Client. Use network.py status to track runway of scheduled content.

GVEC, Mimi's Sweet Treats, The Yard, Jireh Cafe — each is a BV episode. Start with the client you have the strongest relationship with. Each showcase = earned reach into their audience.